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25 January 2023, 15:00 - 16:30 Indochina Time / Bangkok | Open meeting


The increasing number of emerging technologies applied in international supply chains, both in the public or private sector, generate substantial trade-related data. The diverse, sophisticated methodologies to analyze data have become a top priority for national governments and private sector stakeholders.

Data analytics can enhance the efficiency in decision-making processes for varied purposes, such as national economic policies. Customs Administrations play a pivotal role in mitigating the risks throughout the supply chain, thus ensuring the safety and protection of societies. The economic operators apply data analytics to optimize the performance of business operations, maximize profit, and make more strategically-guided decisions.

There are different approaches to data analytics: descriptive, diagnostic, and predictive analytics. The webinar will share experiences from Customs Administrations, the private sector, and other relevant international stakeholders on applying analytical methodologies and techniques to cross-border trade transactions.  

Join us to learn more about the international standards and best practices applied in data analytics.

To visit the webinar series on accelerating cross-border paperless trade facilitation, please CLICK.

For more information on Framework Agreement on Facilitation of Cross-border Paperless Trade in Asia and the Pacific, please CLICK

25 Jan 2023
Opening Remarks
  • Mr. Yann Duval, Chief, Trade Policy and Facilitation Section, Trade, Investment and Innovation Division (TIID), ESCAP
  • Mr. Brendan O'Hearn, Deputy Director of Procedures and Facilitation, World Customs Organization (WCO)
  • Ms. Pamela Mar, Managing Director of the Digital Standards Initiative (DSI), International Chamber of Commerce (ICC)
  • Mr. Kijin Kim, Senior Economist, Asian Development Bank (ADB)
Panel Session


  • Ms. Florence Binta Diao-GueyeGlobal Policy Manager, Trade & Customs, International Chamber of Commerce (ICC)


  • WCO perspective on the WCO programs and on WCO Framework on Data Analytics, Mr. Hongik Kang, Technical Attaché, Capacity Building Department, World Customs Organization (WCO)
  • Solutions for Optimizing Customs and Border Processing - Streamlining Customs Risk Management Processes through the use of Data Analytics and Machine LearningMr. Mike Squirrell, Chief Technology officer, TTEK Inc.
  • How the data is analyzed to optimize the activities of businesses and ML use cases for environmental purposes, Mr. Dan Weinberger, Co-Founder & CEO, Morpheus.Network
  • ICC guide on data management for SMEs, Mr. Charly GordonGlobal Policy Lead, International Chamber of Commerce (ICC)
Case Studies/Practical Applications


  • Mr. Armen Manukyan, Consultant, Trade Policy and Facilitation Section, Trade, Investment and Innovation Division (TIID), ESCAP


  • Mr. Steve Barr, Global Industry Digital Strategist, Worldwide Public Sector, Microsoft United Kingdom
  • Statistics System of Cambodian Customs, Mr. Chamroeun San, Deputy Chief of Administration and Statistics Office, Department of Information Technology, General Department of Customs and Excise of Cambodia (GDCE)
  • Case Studies from the WCO/WTO Disruptive Technology Study Report, Mr. Christian Lembke, Technical Attaché, Compliance and Facilitation Directorate, World Customs Organization (WCO)




Opening Remarks

Yann Duval
Mr. Yann Duval
Chief, Trade Policy and Facilitation Section, Trade, Investment and Innovation Division (TIID), ESCAP
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Yann Duval is currently Chief of Trade Policy and Facilitation Section at UN-ESCAP, the regional branch of the United Nations Secretariat for Asia and the Pacific. Over the past 20 years, Dr. Duval has conducted research and delivered technical assistance and advisory services on trade policy and facilitation throughout Asia and the Pacific, including on the WTO Trade Facilitation Agreement. He spearheaded the development of the Asia-Pacific Research and Training Network on Trade (ARTNeT), as well as, interalia, the creation of the ESCAP-World Bank Trade Cost Database, the UN Global Survey on Trade Facilitation and Paperless Trade Implementation and the online Trade Intelligence and Negotiation Adviser (TINA).

Dr. Duval was also instrumental in the development of the United Nations Network of Experts for Paperless Trade and Transport in Asia and the Pacific (UNNExT) and the negotiation of a new intergovernmental Framework Agreement on Facilitation of Cross-Border Paperless Trade in Asia and the Pacific, a UN treaty entered into force in February 2021.

Prior to joining the UN, he held faculty positions at the Asian Institute of Technology and Washington State University, USA.

Brendan O'Hearn
Mr. Brendan O'Hearn
Deputy Director of Procedures and Facilitation, World Customs Organization (WCO)
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Mr. O’Hearn serves as the Deputy Director of the Procedures and Facilitation Sub-Directorate within the Compliance and Facilitation Directorate at the World Customs Organization (WCO) where he directs the development, implementation and maintenance of international treaties, conventions, standards, guidelines and other trade facilitation tools. He oversees a large staff and the preparation and execution of more than 20 Member driven committees, sub-committees and working groups, which includes the preparation of meeting agendas, documents and reports. Mr. O’Hearn also provides counsel to the Director, Deputy Secretary General and Secretary General on matters relating to the Sub-Directorate.

From July 2013 to November 2019, Mr. O’Hearn served as both the U.S. Customs and Border Protection Attaché and Department of Homeland Security Attaché in Tokyo, Japan. In these positions, he managed a broad range Homeland Security, Customs and Immigration issues. He was also responsible for providing advice and counsel to U.S. Ambassadors to Japan Caroline Kennedy and William Hagerty, as well as numerous Japanese lawmakers, on Homeland Security issues.

Mr. O’Hearn started his public service career with the U.S. Customs Service in 1995 as an Import Specialist at John F. Kennedy International Airport in New York.

Pamela Mar
Ms. Pamela Mar
Managing Director of the Digital Standards Initiative (DSI), International Chamber of Commerce (ICC)
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Pamela Mar is the Managing Director of the Digital Standards Initiative (DSI) of the International Chamber of Commerce (ICC), based in Singapore. The DSI is a public private partnership backed by the ICC, Asian Development Bank, World Trade Organization and the Singapore government, that aims to digitalize global trade by harmonizing and digitalizing supply chain standards and documentation, and by building digital readiness across the global trade ecosystem.

Prior to joining the DSI, Pamela was Executive Vice President for Supply Chain Futures, and then EVP for Knowledge and Applications for the Fung Group, a Hong Kong based multinational supply chain manager where she was also the first Group head of Sustainability. She was named one of Asia’s ten A-list sustainability leaders in 2019, and is a recognized industry leader in this area. Prior to moving to Hong Kong, Pamela was based in Shenzhen, China, as a Director of Global Finance for TCL Multimedia Technology, the first major Chinese company to go global by buying a foreign brand.

Prior to TCL, Pamela ran Greater China for the World Economic Forum, based in Geneva for five years. Pamela holds a Bachelor’s degree from Yale University and a MSc from the London School of Economics.

Kijin Kim
Mr. Kijin Kim
Senior Economist, ADB
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Mr. Kijin Kim is Economist in the Economic Research and Regional Cooperation Department, Asian Development Bank. Since he joined the ADB in 2017, he has been working on trade, trade facilitation, and trade finance within the context of regional cooperation and integration (RCI). He contributed to ADB’s publications on these areas including the Asian Economic Integration Report, Trade Finance Gaps, Growth, and Jobs Survey, and Asia-Pacific Trade Facilitation Report.

Before joining the ADB, he was a research fellow of the Regional Economics Applications Laboratory at the University of Illinois since 2012. From 2004 to 2010, he worked as Economist at the Bank of Korea. He earned his PhD in economics from the University of Illinois at Urbana-Champaign in 2016, focusing on research within the fields of regional economics and applied econometrics, centered on the role of labor markets, the effects of heterogeneity in consumption spending and labor market participation on regional economies.


Florence Binta Diao-Gueye
Ms. Florence Binta Diao-Gueye
Global Policy Manager, Trade & Customs, Internatonal Chamber of Commerce (ICC)
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Ms. Florence Binta Diao-Gueye joined the Secretariat of the International Chamber of Commerce in 2016 and is responsible for ICC’s policy engagement on a range of trade issues – working with the ICC Customs and Trade Commissions to develop distinctive policy positions and insights. She is driving corporate engagement in ICC’s trade and customs work — as well as outreach to the World Customs Organization and the World Trade Organization. Having graduated from universities in Germany and France, Ms Diao-Gueye holds a Master in International Security, African Studies as well as an LL.M. in International Law.

Panel Session

Hongik Kang
Mr. Hongik Kang
Technical Attaché, Capacity Building Department, World Customs Organization (WCO)
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Hongik KANG joined World Customs Organization in June 2022 as a Technical Attaché at the Capacity Building Directorate. 

He previously served as a Deputy Director of the Trade Compliance Audit Division at Korea Customs Service. He was in charge of developing a post-audit Big-data system. He is a lawyer and holds a JD in law.

Mike Squirrell
Mr. Mike Squirrell
Chief Technology officer, TTEK Inc.
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Key Skills and experience

  • Development of Border Management and Customs IT Solutions
  • Customs Revenue Leakage and Assurance using Data Analytics
  • Leading edge Customs Declaration Processing, Single Window and Risk Management Systems design, development and integration

Relevant Publications

World Customs Organisation – “How machine learning can automate the determination of the valuation of goods.


A highly skilled and recognized IT specialist and enterprise architect; specialising in the areas of Customs systems applications/ analytics and machine learning; he has broad experience architecting and implementing successful ‘Whole of Government’ IT projects; predominantly in the fields of Customs, Trade and Financial Management.  In recent years, Mike has been leading teams to exploit the latest analytics models and machine learning solutions and apply to Customs data. He has deployed cutting-edge technologies and algorithms across multiple Customs agencies to improve revenue collection and identify high-risk transactions in real-time by fusing novel data sources with Customs transactional data and applying anomaly detection and Natural Language Processing models.  

Dan Weinberger
Mr. Dan Weinberger
Co-Founder & CEO, Morpheus.Network
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Dan is the co-founder and CEO of Morpheus.Network, a blockchain-based, automated supply-chain middleware platform. As an expert in global trade and supply chain management, Dan has helped companies meet all regulatory requirements in Canada, the United States, China, India, Mexico, Europe, and the Middle East. Dan is a UN Supply Chain expert and was invited to speak at the semi-annual UN/CEFACT conference in China by Liu Hongsheng, the President of the China National Institute of Standardization to the United Nations Economic Commission for Europe. Dan is an avid baseball and basketball fan, and in his down time can be found either hitting the diamond or the courts himself, coaching or attending professional events in Toronto with his family.

Charly Gordon
Mr. Charly Gordon
Global Policy Lead, International Chamber of Commerce (ICC)
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Armen Manukyan
Mr. Armen Manukyan
Consultant, Trade Policy and Facilitation Section, Trade, Investment and Innovation Division (TIID), ESCAP
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Currently ESCAP-UNEP-UNECE Consultant, PM for UN ESCAP PM CBTD Project and Business Process Re-engineering Specialist in Avenue Consulting Group LLC for the NSW (National Single Window). Experience includes Technical Attaché in World Customs Organization for last seven years up to April 2021. Covered the role of Customs Attaché for Armenian State Revenue Committee for the cooperation with EU DGTAXUD. Leaded several WCO programmes in the area of Implementation/enhancement of Single Window environments in the Member States, enhancement for national Coordinated Border Management projects, Globally Networked Customs development of Utility Blocks, development of standards, guidelines and tools, coordination in the relevant areas with other international stakeholders such as UN CEFACT, ESCAP, COMESA, UNCTAD, ECOWAS, IDB, USAID. Contributed to the development of UN CEFACT standards and Recommendations for trade facilitation focusing on SW and overall digitalization of public services. UN ESCAP expert for Single Window and Exchange of information (WCO-ESCAP Joint Task Force for the development of Utility Blocks).

Between 2014-2020 planned and delivered more than thirty regional projects, national capacity building projects, contributed to more than twenty five projects and events organized by other international stakeholders, delivered feasibility study missions. From 2008-2014 covered various positions in Armenian State Revenue Committee starting from customs officer to top management positions such as Head of International Relations Department and Executive Assistant to Chairman of SRC.

Case Studies/Practical Applications

Steve Barr
Mr. Steve Barr
Global Industry Digital Strategist, Worldwide Public Sector, Microsoft United Kingdom
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As an Industry Digital Strategist within Microsoft Worldwide Public Sector, Steve has 30+ years business/IT experience with very strong relationship skills at all levels up to and including C-suite and ministerial level. He works with government customers across the globe on subjects such as tax, customs, sustainability, security, innovation and user experience and is recognised by his peers as a Public Sector subject matter expert. He has extensive industry knowledge of government, defence and PS sustainability gained in real world engagements across the globe. Steve is a member of two UK Government All-Party Parliamentary Groups; AI and Blockchain, which advises Parliament on the use of modern technology to solve government and societal problems. Prior to joining Microsoft 15 years ago Steve held senior positions in Capgemini, EDS and HM Revenue & Customs. Steve was recently asked to be a guest speaker at the Dubai Ports World Global Freight Summit in November on Customs Supply Chain Sustainability.

Chamroeun San
Mr. Chamroeun San
Deputy Chief of Administration and Statistics Office, Department of Information Technology, General Department of Customs and Excise of Cambodia (GDCE)
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I have been working for General Department of Customs and Excise of Cambodia (GDCE) since 2014. In 2019, I was promoted to deputy chief of Administration and Statistics Office under Department of Information Technology of the GDCE. As a technical team leader, I am working to manage a Customs Statistics Modernization Project. Currently, I am working with statisticians and IT experts to build and maintain a Customs Statistics and Data Processing System.

Christian Lembke
Mr. Christian Lembke
Technical Attaché, Compliance and Facilitation Directorate, World Customs Organization (WCO)
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Mr Christian Lembke, as a Technical Attaché under the WCO Compliance and Facilitation Directorate since June 2020, is mainly involved in the area of the WCO Data Model, the online platform RAM-MAP SWIM, Advance Passenger Information as well as the Globally Networked Customs concept.

He has previously worked as a customs officer at Frankfurt am Main Airport (Germany) in the field of risk assessment for air cargo shipments since 2005. He has been involved in a risk assessment project in an EU working group at the international level.

for more information, please contact

Trade, Investment and Innovation Division +66 2 288-1234 [email protected]
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