3. Space technology on the information superhighway:
broadband access through satellites
Space technology applications today extend over meteorology,
communications, broadcasting, resource management, navigation,
health, environmental management and disaster management,
thus touching virtually every facet of human endeavour.
Space activities are expected to be one of the major areas
of growth in the twenty-first century, driving technological
developments in numerous fields ranging from telecommunications,
telematics, multimedia, opto-electronics and robotics to
life sciences, energy and nanotechnology. Space business
will also see enormous investment in space systems and ground
infrastructure, and a rapid increase in downstream market
applications. Space applications have proved their indispensability
in many applications of remote sensing, communication and
navigation, and in the coming days they will continue to
shape our daily lives and enrich our knowledge about the
universe and our own Earth.
As the convergence of communications and information technology
sweeps the world, and as access to the Internet is considered
an essential first step towards bridging the digital divide,
it is important that we briefly review the space system
scenario in terms of its role in providing global connectivity
and its contribution to “global well-being”.
3.1 Space technology for digital bridging
Even as the development of ICT applications promises a
ray of hope to the developing countries, the prospect of
accelerated growth still seems to be far away, because less
than 5 per cent of the global population is engaged in activities
related to ICT. The digital divide continues to pose a major
challenge to many of the developing countries, which are
still grappling with a severe shortage of telephone lines,
lack of electricity and high levels of illiteracy. Almost
2 billion of the world’s people have no access to
energy utility services, and even though at least one billion
of these are able and ready to pay for these services, we
are not able to reach them. Clearly satellite technology
has a great potential to reach these people, and in some
cases, it is the only technology that can provide connectivity
to remote or difficult-to-access regions (Othman and Kotelnikov,
2001). Satellite systems play an important role in enhancing
the ICT landscape, extending necessary services to the hard-to-reach
and bridging the digital divide.
There is no question that satellites, from their vantage
points in low, medium or geo orbit, provide a synoptic view
and coverage of the vast land mass, whether it is for resources
management or for global connectivity. Space technology,
through communication and remote sensing satellites, contributes
to both the conduit and the contents for the evolving information
superhighway. While remote sensing and Global Positioning
System (GPS) satellites provide data on natural resources
and the environment from which we may generate information
(and hence increase the value of the resources), the communication
satellites provide necessary interconnection to information
sources, thus enabling access to “information services”
themselves.
Integrating space technology applications into the information
superhighway demands an understanding of the technology
and the underlying issues, even as we try to formulate an
appropriate policy framework in tune with the fast-changing
technologies and the growing, new demands and expectations
from the users. Chapter 2 lists various enabling technologies,
both wireline and wireless, that can be used as vehicles
to reach the users. This chapter reviews the status and
future scenario pertaining to the broadband satellite segment
in particular, which is set to provide affordable Internet
access to users across the globe in the coming years.
3.2 Broadband access through satellites:
advantages and challenges
Recent years have seen an exponential increase in the
demand for high-speed networking. The expansion of Internet
services and the rising expectations of the user are the
primary reasons for this demand for broadband connectivity.
Technology has also made it possible, thanks to the increasing
capacity of semiconductor chips available at ever-falling
prices. As a matter of fact, the very notion of what is
broadband has changed over time. While 64 Kbps was considered
broadband a few years back for VSAT networks, it is no longer
the case today. Newer applications are consuming available
bandwidth and are further driving the need for still higher
rates. Currently, broadband connotes rates of 1 megabit
per second or higher, and it is likely that this definition
will change with time as more and more capacity is added,
in both terrestrial and satellite segments. The next generation
of satellite systems will have a total capacity in the gigabit-per-second
range, while future systems are claiming capacities in the
terabit range. Clearly, satellite systems cannot compete
with the capacities achieved in terrestrial fibre optical
systems. However, the unique features and advantages of
satellite systems in the overall context of access and contents
guarantee an increasingly important role in many applications
(Hadjitheodosiou and others, 1999).
Much of the broadband connectivity is provided currently
through terrestrial networks. But with increasing demand
for services such as multimedia videoconferencing and software
distribution across many sites that are widely dispersed,
satellites are well suited to carry such broadband applications.
Their ability to serve many users and to solve the expensive
“last mile” issue (making it unnecessary to
dedicate cable, fibre, switching equipment ports etc. to
every user) makes satellites attractive for broadband communication.
Similarly, interconnecting geographically distributed high-speed
networks through satellites is yet another attractive proposition.
The increasing popularity of broadband satellite systems
stems from two major trends in the market. First, terrestrial
broadband build-up, or spread, is a slow and costly process,
leaving a significant number of users uncovered. Broadband
satellites are expected to fill the gaps in the terrestrial
broadband infrastructure. Second, congestion in the terrestrial
network does not allow the free flow of more complex Internet
content such as streaming broadband file distribution and
complex multimedia. Satellites bypass the terrestrial congestion
by distributing the content from source to edge location
via one hop, avoiding multiple routers and terrestrial exchange
points.
Thus, rather than being a replacement for the terrestrial
telecom networks, satellite networks actually complement
the fibre optic backbones, bypassing congestion points and
eliminating the “last mile” problems. Satellites
can deliver information directly to an office local area
network (LAN) or caches and servers placed at strategic
points at the edge of the public broadcast networks. Today,
xDSL, cable modems and microwave distribution networks simply
cannot reach every potential customer, even in the most
developed countries, let alone the less developed countries
in Asia and the Pacific, where adequate infrastructure does
not exist. Added to this, the great cultural and linguistic
diversity of the region makes the need for multimedia services
more acute. Yet another problem with most public broadcast
services lies in the nature of today’s Internet Protocol-based
services. Until there is much more bandwidth available globally,
it will be difficult and also expensive to provide multimedia
applications services over the public IP backbone and maintain
the high-quality services expected of multimedia applications.
Another difficulty with terrestrial broadband networks is
that the network environment changes from one service provider
to the other. Different tariffs, proxy servers, dynamic
IP addresses, and different qualities of service make it
a nightmare to implement web applications over multiple
sites in multiple countries. On the other hand, broadband
satellite networks provide a single-network architecture
to reach every remote site with consistent quality of service,
regardless of local conditions (Gilroy, 2002).
Essentially, the broadband communication satellites are
recognized as the platform of choice for certain Internet
Protocol applications, calling for high data rate connections.
Multicasting, global coverage, and ubiquity of service are
the core advantages of satellites in the access and content
market. The inherent benefits of these satellites include
the following (Northern Sky Research, 2001):
(a) One-to-many support: Potentially millions of users
are served through the same downlink, thus achieving efficiency
and quality of service considered impossible by terrestrial
distribution methods;
(b) Ubiquitous, global coverage: A network of three or
four GEO satellites offers virtually global coverage,
an important advantage for regional access services and
IP content distribution applications to multiple, dispersed
locations;
(c) Rapid installation and service provisioning: A two-way
satellite dish and a gateway can be installed in less
than half a day. Mobility and redeploy capability are
the associated advantages;
(d) Asymmetric bandwidth support: The uplink and downlink
bandwidths are configured at different data rates. This
benefit mirrors the asymmetric nature of most Internet
traffic – a narrowband outbound Internet request
is satisfied by a broadband downlink to the end-user;
(e) Bandwidth-on-demand: Satellites are also uniquely
designed to support emerging bandwidth-on-demand applications,
whereby the end-user pays only for the bandwidth consumed.
Broadband connectivity through satellites is also attractive
because of the fact that network expansion is not a significant
planning exercise, as new users can be accommodated simply
by installing new Earth stations at the customers’
premises. Satellites also support a wide range of customer
bit rates and circuit provision modes, besides enabling
provision for common alternative channels for routes where
demand and traffic characteristics are uncertain, thus maximizing
the resource use efficiency. With these advantages, there
is no doubt that the broadband satellites will play an important
part in the evolving global information infrastructure.
3.3 Spectrum considerations
As discussed above, the increasing need to accommodate
high-rate transmission in satellite systems pushes the usable
spectrum into higher frequency bands, such as Ka-band (27-40
GHz) and V-band (40-75 GHz), since the Ku-band (12-18 GHz)
and C-band (4-6 GHz) are unable to accommodate such high
data rates. Most VSAT and DBS television systems in operation
today use portions of the Ku-band. There is simply not enough
spectrum to accommodate all the terrestrial and satellite-based
wireless systems in a single band. The main problem with
the Ka-band is that the signal is lost in rainy conditions.
Continuing demand for additional bandwidth has forced commercial
satellite system operators to consider the V-band as well;
some military systems already operate in this frequency
range. These higher frequencies offer additional challenges
due to severe multi-path fading and scattering of transmitted
signals (Hadjitheodosiou and others, 1999).
3.4 Broadband satellite applications
With broadband satellites serving as the conduit in the
information superhighway, a diverse number of applications
could be served better. Some of the applications of relevance
to the region and identified as part of the Minimum Common
Programme of the Regional Space Applications Prgramme for
Sustainable Development (RESAP) which could be serviced
by broadband satellites are distance education, telemedicine
and disaster management applications, not to mention a host
of other applications pertinent to decision-making. For
example, satellite data relay services, videoconferencing,
streaming audio and video, video telephony, digital audio
broadcasting, transmission of business transactions, and
connection of private business intranets are among the main
services proposed by the next generation of satellites.
WorldSpace has already started digital audio broadcasting
services.
The “killer application” of the broadband
satellites is essentially high-speed Internet access. Among
many possible services, the services best suited for broadband
satellite systems and that are relevant to the current study
are (a) asymmetric TCP/IP to support Internet applications,
(b) multicasting applications, and (c) web page caching.
While the provision of access to the Internet in future
broadband satellite systems will not be exclusively asymmetric,
for reasons more economic than technical, such access is
likely to be asymmetric for most individual users. With
regard to multicasting of information to a large number
of dispersed users, there is likely to be a large demand
for this type of service from broadband satellite systems
in the future. Satellite-based videoconferencing could be
established by tunnelling IP multicast messages through
satellite gateways, but this would require establishing
multiple tunnelled virtual circuits between geographically
separated users. Efficient use of satellite constellations
for such group applications also calls for satellite onboard
switches that include support for multicasting (Hadjitheodosiou
and others, 1999). Web caching relies on storing the data
in caches at the “edge of the Internet”, which
speeds up delivery and relieves congestion points along
the network backbone. (See also section 3.6 in this chapter,
“Connecting to the Internet edge”).
3.5 Broadband satellites: market scenario
In spite of the fact that a single fibre-optic cable can
carry more than 640 Gbps, which is more than the total throughput
of all GEO satellites currently in orbit (estimated to be
250 Gbps), more than half of the countries relying on IP
services will look towards broadband satellite services.
It is forecast that the global market for broadband satellite
access services will increase from US$ 330 million in 2001
to more than US$ 12 billion in 2006, while during the same
period the satellite multicasting and content delivery market
is forecast to grow from US$ 160 million to US$ 3 billion
(Northern Sky Research, 2001). Satellites are already carrying
some 15-30 per cent of the international IP backbone, which
is estimated to be around 30 GB. Around 235 satellite transponders
are providing Internet-via-satellite, and this is expected
to grow to more than 875 in 2004. Market studies indicate
that the transponders’ lease charges for the Internet
services are expected to be around US$ 710 million in 2001,
three times larger than in 1999. In the Asian and Pacific
region, the total satellite bandwidth is expected to grow
from the about 5.4 Gbps in 2000 to more than 21 Gbps by
the end of 2003. In terms of revenue, Intelsat, the market
leader in satellite-based backbone IP traffic, generated
US$ 90 million in IP-related revenue and managed more than
3.4 Gbps in IP traffic, including 800 Mbps in the Asian
and Pacific region alone. Intelsat quadrupled its business
in one year, between 1998 and 1999 (Othman and Kotelnikov,
2001).
Recent market surveys (Northern Sky Research, 2001) indicate
the following:
(a) The primary opportunities for broadband satellite
services come primarily from broadband access and content
distribution and delivery services. Because of strong
competition from terrestrial systems, satellites fill
in where terrestrial networks are lacking. The market
opportunities will be in a diversified series of niches
centring on the primary applications (access and multicast);
(b) Ultimately, the broadband satellite market will depend
on the quality of service at the right price point and
on technically sound equipment;
(c) Direct Broadcast Satellite is the key to residential
broadband subscribers. Offering bundled broadcast and
television services through a single antenna seems to
be the future trend;
(d) The satellite equipment market appears to be split
between the digital video broadcasting-return channel
via satellite (DVB-RCS) proponents versus proprietary
solutions vendors with mainly TDMA or CDMA or the demand-assigned
multiple access (DAMA) return channels. DVB-RCS proponents
claim that this standard will help the industry through
lower costs, customer choice and equipment interoperability.
However, the proprietary vendors, who already have a dominant
chunk of VSAT and the one-way residential market, have
little interest in the open standards;
(e) For pure two-way connectivity play, Ka-band appears
to be the best option for satellite access platforms,
but this trend hinges on solving the rain fade issue associated
with Ka-band. In the meantime, the multicast services
that require little or no return channel may continue
with Ku-band in the short to medium term;
(f) The “bent pipe” versus onboard processing
debate continues. When a satellite using the bent-pipe
system receives a signal, the signal is retransmitted
without any processing. While the bent-pipe satellites
have performed quite well in the first phase of Internet
development via satellite, the onboard processing design
option is being tried by the proposed Astrolink and SpaceWay.
Better bandwidth efficiency and true mesh connectivity
may tip the scales in favour of this technological advance;
(g) Hybridization of networks is perceived to be the best
option to optimize efficiency and improve the overall
level of service;
(h) Despite the latency issues, GEOs appear to be the
most economically feasible option for delivering broadband
satellite services, having been proven for reliability.
Most LEO configurations require high up-front costs and
an equally complex terrestrial network for routing and
interconnection. Over 40 orders were placed for GEO satellites
in 2000, which is at least a 30 per cent increase from
1999.
The LEO systems, such as Iridium, Globalstar, ICO, SkyBridge
and Teledesic, could not really take off because of financial
difficulties. Of the above, the first three are essentially
meant for voice with limited Internet access, albeit at
rather low bit rates. Iridium went into bankruptcy when
its projected market volume failed to materialize. Currently,
it is continuing its limited operation only at the behest
of the United States military. Globalstar is facing a similar
situation. ICO, SkyBridge and Teledesic have also had problems
receiving enough investment to proceed with their original
schedule. Teledesic also scaled back the number of satellites
from 840 to 288.
Satellites in GEO, as seen earlier, seem to be faring
better, and an increasing percentage of their capacity is
being used to carry Internet traffic. This capacity is primarily
used to connect Internet service providers (ISPs) to the
Internet backbone, rather than connecting individual users
to an ISP. Therefore, in many parts of the developing world
where there is a scarcity of residential phone connections,
these satellites cannot provide the type of access that
is really needed. There are new, very small aperture terminals,
with apertures of less than 1 metre, appearing in the market
from Gilat/Staband and Hughes Network Service in the United
States, which can provide direct access to individual users.
They still cost in the US$ 500-1,000 range, not affordable
for many individual consumers. The broadband GEO systems
such as Astrolink, SpaceWay, EuroSkyWay and others have
also announced plans to reduce the number of satellites
that will be initially developed. There may be very little
capacity available from these satellites, at least initially,
to developing countries (Ashford, 2001).
L-band satellites such as those of Inmarsat and the more
recently launched regional satellites ACeS and Thuraya cover
a large part of the Asian and Pacific region with the capability
of connecting individual users to an ISP, but generally
only at relatively low data rates and high prices. For example,
at present, Inmarsat operates a Global Area Network (GAN)
providing a mobile ISDN service at 64 Kbps. It also offers
144-Kbps regional services to laptop-sized terminals through
the Thuraya satellite, which covers an area from West Africa
to Central Asia. The latter is by way of preparation for
Inmarsat’s own broadband GAN (B-GAN), expected to
go on stream by 2004 using the fourth generation I-4 satellites.
It will offer services at up to 432 Kbps. Inmarsat’s
“building block” approach seems to be one of
the more practical, because it builds on a reliable global
network by adding new satellites with higher capacity and
greater flexibility as the market develops (Williamson,
2001).
The trend in the cost per megabyte via satellite is, however,
one of slow yet continuous reduction. While the cost of
operating the large LEO constellations limits their degree
of further cost reductions, regional GEO systems should
be able to reduce their costs significantly. For the future
broadband systems, prices in the order of US$ 0.10 per megabyte
have been predicted. Ultimately, the satellites will prove
to be the best near-term solution to providing global interconnection
to information sources, but only if some simple conditions
are met (Ashford, 2001):
(a) A suitable satellite system is available, and is
inexpensive enough to be affordable by the developing
countries;
(b) People have means to connect to the Internet via satellite;
(c) The information is provided in the local language.
While satellite broadband is a solution to the vexing
question of two-way Internet connectivity, the current cost
per megabyte is still high, and satellite solutions are
used in places where alternatives are not available. Currently,
the high terminal and installation charges in addition to
the limited bandwidth capabilities make the service viable
only to a small segment of the user community. From a cost
perspective, fibre-optic systems deliver 1,000 times the
bandwidth of broadband satellite systems for about the same
deployment cost. It is, therefore, natural that fibre will
continue to dominate in providing the Internet backbone
and transoceanic broadband capacity. However, satellites
will play their true role in larger geographical areas where
there is a need for broadband network access and where there
is no terrestrial infrastructure available. The basic technology
categories that form the basis for various satellite broadband
offerings could be grouped as Ku-band fixed satellite service
(FSS), bent-pipe Ka-band, onboard processing Ka-band, and
L-band mobile satellite services (MSS). From a practical
standpoint, Ka spot beams provide 30 to 60 times the system
capacity of the FSS approach, and this helps to make satellite
broadband services a long-term, economically viable business
opportunity, as end-users‘ bandwidth requirements
will only increase over the next 5-10 years (Puetz, 2001b).
Table 3.1 Representative broadband satellite
systems
| Satellite broadband technology category |
Representative offerings |
Capacity (per system) |
| Ku-band (FSS) |
DirecPC/DirecWay, StarBand,
SkyBridge, iPStar |
500 Mbps |
| Ka-band (bent pipe) |
WildBlue, Astra-BBI, iPStar |
30 Gbps |
| Ka-band (on-board processing) |
Astrolink, SpaceWay, Teledesic |
30 Gbps |
| Mobile (3G MSS) |
Inmarsat B-GAN, New ICO |
100 Mbps |
| Airplane (Ku-FSS) |
Connexion |
500 Mbps |
Source: MasterWorks Communication.
For these reasons, broadband satellites are expected to
consolidate their position further, once Ka-band services
are operationally available. With the high-speed Ka-band
satellites – WildBlue expected in late 2002, and Hughes’s
SpaceWay and Shin Satellite’s iPStar in 2003 –
promising competitive prices, the market scenario will undergo
vast changes in the next two to three years, posing tough
competition for the terrestrial cable modem and DSL operators,
particularly in the rural areas, where the infrastructure
is weak and fibre networks are not likely to penetrate for
a long time to come. With transponder numbers increasing,
the overall added bandwidth is slated to go further.

Figure 3.1 depicts a scenario of satellite bandwidth as
a percentage of Internet bandwidth in the coming years.
Box 3. Satellite broadband services:
market forecasts |
| Satellites have, at best, contributed only a small
fraction of broadband’s potential. For example,
even in the United States, which maintains the most
advanced telecommunications infrastructure and consumers
with enough income to pay for monthly services, there
are barely 100,000 broadband satellite users. These
100,000 Hughes DirecPC/DirecWay and StarBand customers
represent a minor portion of the 7.6 million American
broadband subscribers. Although there are more than
16 million satellite television subscribers in the United
States, fewer than 1 per cent have turned to satellites
for broadband. This scenario is expected to change in
the coming years with the promised Ka-band service solutions
providing higher-speed bandwidth directly to the customers.
According to service providers such as WildBlue, satellite
bandwidth can be provided at cost-competitive prices
equal to current terrestrial cable or DSL offerings,
especially in rural areas, where cable modem services
had a natural monopoly without competition from DSL.
In the Asian and Pacific region, AsiaSat’s
Speedcast and Shin Satellite’s iPStar broadband
projects are both promoting services into untapped
markets and driving technology to lower the cost of
bandwidth to the end-user. Shin’s iPStar claims
that it can offer satellite broadband services at
a price point competitive with terrestrial alternatives
such as cable or DSL, delivered through terminal equipment
priced at US$ 1,000. Both Hughes and Gilat have set
up a number of reseller/partner relationships throughout
the region to cover major market services in Australia,
China, India and the Republic of Korea.
|
| Services |
Availability |
RF band |
Download speed |
Upload speed |
| WildBlue |
2002 |
Ka |
500 Kbps - 3 Mbps |
128 Kbps - 500 Kbps |
| SpaceWay |
Early 2003 |
Ka |
Up to 400 Mbps |
16 Kbps - 16 Mbps |
| EuroSkyWay |
2003 |
Ka/Ku hybrid |
Up to 32 Mbps |
Up to 2 Mbps |
| PStar |
2003 |
Ku, some Ka |
I Up to 11 Mbps |
Up to 4 Mbps |
Source: Northern Sky Research, 2001. Broadband
Satellite Markets: A Comprehensive Analysis of Trends
and Opportunities. <www.northernskyresearch.com>.
|
3.6 Connecting to the Internet edge:
leverage of satellite-based delivery networks
Delivering multimedia content over the Internet has brought
about challenges that were not foreseen by the content providers
who used to host their sites on a single web server and
served the entire globe with low-bandwidth content. However,
as the content became richer, demanding larger bandwidth,
many servers and the network were not able to support the
increased demand of the broadband content, resulting in
congestion of the costly international backbone. Basically,
there are two approaches to solving this Internet performance
issue: (a) increasing overall capacity, performance and
reliability by adding adequate infrastructure, and (b) providing
an overlay network that bypasses the congestion points.
The second approach is the one used in the content delivery
network in which the contents are moved as close to the
user as possible, so as to reduce the access latency and
increase service reliability and throughput. In simplest
terms, this approach replicates the content and serves it
from the “edge” of the Internet and is often
less expensive than serving the content from a small number
of central locations, because bandwidth costs reduce at
the edges, and the cost of data storage is much less expensive
than communications bandwidth. In general, the content delivery
networks (CDN) use a combination of distributed caching,
load balancing and web request redirection systems. Based
on user proximity and server load, content is served from
a cache located at the edge of the network, a single router
hop from the user (Puetz, 2001a; Yen, 2001). CDN architecture
can be implemented either through the terrestrial network
or through a satellite. The complexity and the cost of terrestrial
CDN increases proportionally with the number of edge servers.
For a region like Asia and the Pacific that has a very poor
cross-connect infrastructure between countries and where
most of the ISPs have transit connectivity in the United
States, this means that many router hops are needed to connect
the CDN hub to the edge server, creating inconsistent latency,
uncontrollable packet loss and difficulty in managing the
network. On the other hand, a satellite-based CDN completely
bypasses the terrestrial congestion points and provides
connectivity to any number of edge servers without increasing
the cost, thanks to its point-to-multipoint nature of transmission.
Among the various approaches, the use of a hybrid terrestrial-satellite
approach has been preferred because of the huge economic
and throughput benefits of multicasting via satellite.
Taking advantage of this approach, many enterprises that
are looking for cost-effective, technically sound IP broadband
solutions are opting for satellite networks for accessing
the remote offices. The long-term projection for the enterprise
broadband access and VSAT networking, as well as IP multicasting
and content delivery, indicate a positive trend in the coming
years, as table 3.2 shows.
Table 3.2 Enterprise IP via satellite
services market (billions of US dollars)
| Satellite segment |
2001 |
2002 |
2003 |
2004 |
2005 |
2006 |
| Broadband access and VSAT networking
|
0.272 |
0.925 |
2.335 |
4.130 |
5.476 |
7.160 |
| IP multicasting and content
delivery |
0.152 |
0.262 |
0.451 |
0.737 |
1.246 |
2.101 |
| |
|
|
|
|
|
|
Source: Northern Sky Research, 2001. Broadband Satellite
Markets: A Comprehensive Analysis of Trends and Opportunities.
<www.northernskyresearch.com>.
Similarly, the consumer broadband satellite revenue projections
also show a positive trend in the coming years (table 3.3),
particularly from 2004 onwards when the Ka-band systems
would have been operational.
Table 3.3 Consumer broadband satellite
revenue (billions of US dollars)
| |
2002 |
2003 |
2004 |
2005 |
2006 |
| Consumer service fees |
0.21 |
0.57 |
1.12 |
1.93 |
2.95 |
| |
|
|
|
|
|
Source: Northern Sky Research, 2001. Broadband Satellite
Markets: A Comprehensive Analysis of Trends and Opportunities.
<www.northernskyresearch.com>.
3.7 Regulatory issues
Besides the spectrum-related issues calling for extensive
coordination with the International Telecommunications Union,
which is the international authority for the management
of the electromagnetic spectrum at the national and regional
levels, a company developing a satellite system must secure
permission not only from the home government to service
stations in other countries but also from those countries
as well. There could be concern in those countries with
regard to potential interference with terrestrial systems
or the content to be delivered on the proposed satellite
system, on the grounds of the content being politically,
morally, culturally or religiously offensive. Some of these
concerns have strong implications for the technical character
of the satellite system itself, such as modifying satellite
antenna radiation patterns. There could also be proprietary
concern with regard to the security of the content itself.
Countries do realize that satellites have a major role
to play in the world’s communication infrastructure.
The successful and harmonious integration of satellite and
terrestrial systems poses challenges, both in technology
and at the policy level, that the national Governments need
to overcome. Making an appropriate technology choice is
itself a major task in most of the countries. It should
be recognized that, even as the technology progression has
enabled fusion of various technologies on the information
superhighway, and as the globalization of trade has opened
new vistas, drawing regulatory boundaries to deal with the
rapid expansion of non-traditional players, who could be
from across the world in the globalized environment, is
not an enviable task for most countries, and even less so
for the developing countries. With multiple players operating
at different levels across the countries in the value chain,
such as the content creator, service provider, satellite
operator and the access provider, there will no doubt be
many grey areas in effecting control of or making regulations
concerning content, access or any other issue. For these
reasons, the setting up of an effective regulatory mechanism
is a complex issue. Many a time, a code of conduct or a
set of guidelines to be followed in the concerned countries
urging the players to be sensitive to the values and cultures
prevailing in the country or region has worked reasonably
well. For example, in the area of satellite broadcasting
it has worked, with the players adopting a responsive approach
in determining acceptable and unacceptable content (Sadhu,
2001).
The Asian and Pacific region has the highest number of
regional satellite players in the world, with virtually
every country backing at least one national satellite operator,
who usually enjoys preferential treatment within the host
country, thus keeping many service prices high and competition
low. Added to this, the Asian and Pacific region has many
regulatory barriers such as restrictions on importing satellite
technology, blanket licensing, terminal approvals, connections
to the public telephone network and service licenses, which
limit the growth potential of Internet via satellite services
(Baugh, 2001). There are also issues related to coordination
among various agencies within the country itself. There
are other issues related to the life cycle, costs, standards,
modularity and interconnectivity, interoperability, technology
transfer and human resources development, all of which need
appropriate attention while the policy framework is being
constructed. Market liberalization has definitely progressed
well in the past few years in many countries in the region.
If they are left behind with an inappropriate policy framework
in this convergence race, some countries run the risk of
being sidelined by the global economy itself, besides denying
their population the chance to “leapfrog” in
technology and development. International agencies such
as ESCAP have a major role to play in bringing this awareness
to the developing countries and enabling them to acquire
appropriate state-of-the-art technologies at affordable
costs.
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